Coreon Du. The art of restlessness.

photography: Lauren Lennon

An artist by nature is restless, moving, going here and there in the blink of an eye, a thousand years ago and a discipline and in all he gives the best of himself, sometimes his mind travels to sides that one hardly imagines, many times, the same artist does not know how to Where will those thoughts take you? Likewise, the artist learns constantly, he learns from his land and from others like any individual, but with the difference that this learning unconsciously, the artist is already transforming that knowledge into beauty and thus, you can express any message, be it love or sadness and even of social conscience, the topics have no limit for those who work in the fine arts, and it is in this way that the mission and vision of a creative can take him to lands and latitudes where perhaps his mind had not planned it; Sometimes it seems like the work of destiny, but that destiny is accompanied by work and passion, makes an artist feel what few of us achieve and that is self-satisfaction.

This is exactly how an artist like José Eduardo Paulino dos Santos, better known as Coreón Dú, can be described, a character who beyond being a singer, his creative mind has led him to venture into other aesthetic areas, he is an artist, as well as a creative director and multilingual producer. He has become known for his particular musical style, the audacity he possesses within the world of fashion and his contributions to projects inspired by Angolan pop culture in the fields of music, dance, fashion, television and cinema.

photography: Lauren Lennon

We recently talked to him and he was really fascinating to notice the warmth with which he talks to us about his multiple projects, immediately notice the passion with which he creates, sings, and manifests each message that arises from your mind; So without further ado, this was our talk.

How was your start with music?

I discovered my talent in music as At the age of 12, I studied at a Catholic school and always sang in the church, one day the music teacher told me that I sang very well. I do not even I knew I had a good voice, so that motivated me a lot to continue doing it, and professionally I started singing in 2009 or 2010.

How do you define your musical work?

Well, I'm quite eclectic musically, but always with roots in my culture that, I know, is also a culture that many people are just discovering, and I think that in a world where people like to classify artists and put them in little boxes is a very big challenge, I also think that in my musical life, no one has put me in a box, but this is sometimes thanks to technology and the media, that there are hardly any artists who pigeonhole themselves into a genre musicalh

You mention that people are discovering new music. In your experience, how do you perceive the impact your music has on the world?

It's a very pleasant surprise, my country I am considered an alternative artist because I never made music that is considered pop, but at the same time, somewhere else a song of mine sounds more commercial because they are put on at parties thanks to the djs for example, or it sounds on the radio and the impulse of the fans is greater. before my music not was on the radio and I was not that popular. Suddenly people start calling to the radio stations asking for my music and then in 2011 they invited me to sing in Miami and Madrid in 2012 then I was a completely unknown, so I think it's a surprise and an honor to know that other countries and other cultures identify with my work. Today's world shows that art has no borders.

Does this situation make you choose Spanish as the main language within of your music?

Well I started to speak Spanish between the ages of 9 and 10, writing and singing in Spanish for me was very so natural that my first album is mainly in this language. Besides, the Latin American music is well known in my country, especially the classics, my parents and grandparents liked Latin music a lot, when I got to united states in my house with my mother and my aunts, almost everything we watched in television was in Spanish, that's why my contact with popular culture Hispanic came about in a very natural way,

As for your Latin musical tastes, what are your preferences?

I love romance that's why like Armando Manzanero for example, as far as what is current, I quite like Alex Sintek, there is a list very long, although I spend all day listening to vintage.

Let's move on to another part of everything you do, tell us a little about what What are you currently doing apart from music?

I work in music, but I still work as a commercial creative director mainly for television in my country and in Portugal, and normally those projects are the most visible and I love them because they are the most direct way of connecting with the public. Also a project that captivates me a lot is my modeling agency, since 2009 I have been scouting models and I started in my country and in other African countries and I am excited that it has had a great impact within the discourse that exists in fashion that is about the diversity of professionals not only what is in front of the cameras.

photography: Lauren Lennon

Within all of that, how do you weave all of your multiple jobs into your daily life?

Everything happens very naturally. I confess that most of the time my work has always been hand in hand with the organization, so I see that in what I do, everything has its moment and its context.

You don't like the conventional very much, it seems that innate in you he doesn't follow trends, do you feel comfortable breaking schemes?

The interesting thing is that I don't I see how to break schemes in reality, I just try to create and at the end of the day the most important is that the artist can understand his work. Since I'm still working independently my process is a bit more fluid, so what I interest is to propose to the public and thus find out what works and what doesn't. It is different from a context where the artist knows what is required of him and he does something very specific because They have contracted for that, and it is not yet my case.

And what can you tell us about your audiovisual work?

Much of what I do in my day day is very commercial, and that is what helps me to work having the opportunity to do artistic projects, like what I did with Bangaologia, The Science Of Style’, about the fashion industry in Angola that I made two years ago or a telefilm that I recorded last year and many other projects that I did in the past that are creative, and I didn't have a limitation on that. As a creative, the opportunity to learning and working in a commercial context, it helps me a lot to inform and recognize the value of when I have the opportunity to do more projects.

Lastly, throughout the Over time, societies have come to make assumptions about issues social, specifically let's talk about the non-discrimination and inclusion, in your opinion, with all the countries you have visited and all the elements in which you are immersed, do you think that inclusion can be achieved?

I think that at the level of inclusion and tolerance is always a situation that will take some work, it would be a mistake to say that, in a given time, whether short or not, we will see some change is something I think that it takes and should also take a proactivity of each citizen of the world that is interested in these issues within the dialogue of different cultures. In other words, if we do not work day by day with inclusion, we will not to build a more tolerant world. Let us remember every day that knowing listening, knowing how to be tolerant and inclusive is a practice and if we don't fight our personal prejudices, the less we will combat the social prejudices that affect the world.

The interview ended, however we continued talking about things like wrestling that he watched as a child just like me, which was related to the designs he has in his line WeDu Fashion by Coreón Dú where you can also get your perfume Together. Something that was very pleasant about talking with Coreón was that laughter arose from both parties at all times, the simplicity that he gives off when speaking gives you the confidence of feeling as if you were talking with a friend, and I think that is part of the magic of Coreón, the same magic that an artist has who has never stopped and comes to live his art fully.

For more information about the WeDu Fashion line by Coreón Dú, you have click aquí.


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